N D E P logo - link to National Diabetes Education Program   National Diabetes Education Program
ndep.nih.gov campaigns
 

Campaign Tools

 

Public Service Announcements (PSAs)

Fact Sheets

Sample Press Releases and Media Advisories

Sample Articles

Promotional Tools

Better Diabetes Care Website Promotional Tools

NDEP Logos and Banners

Tips for Working with the Media

NDEP has produced these copyright-free campaign tools to help you promote diabetes prevention and control. NDEP encourages its partners to download these tools and reproduce and distribute them to local media and other community media channels. Feel free to add your organization's logo to let everyone know you are an NDEP partner and support these messages.

   

Public Service Announcements (PSAs) ^ top

Print ^ top

NDEP Awareness Campaign

One Call, One Click ^ top
 
 
Print Ads

sample of PSA

sample of PSA

One Call, One Click

Color print ads

Full Page Announcement

Print Version High Resolution (PDF* 1.77MB), Low Resolution (PDF* 329k)

Print Version in Spanish Hi Resolution (PDF* 2.26MB), Low Resolution (PDF* 329k)

Two-Third Page Announcement

Print Version High Resolution (PDF* 1.08MB), Low Resolution (PDF* 282k)

Print Version in Spanish Hi Resolution (PDF* 1.05MB), Low Resolution (PDF* 278k)

Half Page Announcement

Print Version High Resolution (PDF* 759k), Low Resolution (PDF* 257k)

Print Version in Spanish Hi Resolution (PDF* 725k), Low Resolution (PDF* 255k)

Quarter Page Announcement

Print Version High Resolution (PDF* 614k), Low Resolution (PDF* 223k)

Print Version in Spanish Hi Resolution (PDF* 617k), Low Resolution (PDF* 222k)

 

sample of PSA

sample of PSA

One Call, One Click

Black and white print ads

Full Page Announcement

Print Version High Resolution (PDF* 1.31MB), Low Resolution (PDF* 637k)

Print Version in Spanish Hi Resolution (PDF* 2.09MB), Low Resolution (PDF* 663k)

Two-Third Page Announcement

Print Version High Resolution (PDF* 842k), Low Resolution (PDF*451k)

Print Version in Spanish Hi Resolution (PDF* 815k), Low Resolution (PDF* 448k)

Half Page Announcement

Print Version High Resolution (PDF* 573k), Low Resolution (PDF* 336k)

Print Version in Spanish Hi Resolution (PDF* 544k), Low Resolution (PDF* 332k)

Quarter Page Announcement

Print Version High Resolution (PDF* 363k), Low Resolution (PDF* 292k)

Print Version in Spanish Hi Resolution (PDF* 373k), Low Resolution (PDF* 288k)

 
 

Prevention ^ top

General Audience ^ top
sample of P S A Get Real (Boxer)
Print version (PDF* 648k)
 
sample of P S A Get Real (Plate)
Print version (PDF* 656k)
 
African American ^ top
sample of ad More than 50 Ways to Prevent Diabetes
Print version (PDF* 1585k)
 
American Indian and Alaska Native ^ top
sample of ad

We Have the Power to Prevent Diabetes
Print Version (American Indian) (PDF* 829k)
Print Version (Alaskan Native) (PDF* 1049k)

 
sample of ad

Move It! and Reduce Your Risk for Type 2 Diabetes
Print Version (PDF* 210k)

 
Asian American and Pacific Islander ^ top
sample of ad Two Reasons I Find Time to Prevent Diabetes
 

English
Print version (PDF* 735k)

Cambodian
Print version (PDF* 979k)

Chamorro
Print version (PDF* 353k)

Chinese
Print version (PDF* 415k)

Gujarati
Print version (PDF* 573k)
 

Hindi
Print version (PDF* 470k)

Hmong
Print version (PDF* 512k)

Korean
Print version (PDF* 433k)

Japanese
Print version (PDF* 526k)

Laotian
Print version (PDF* 1,014k)
 

Samoan
Print version (PDF* 347k)

Tagalog (for Filipinos)
Print version (PDF* 686k)

Thai
Print version (PDF* 595k)

Tongan
Print version (PDF* 376k)

Vietnamese
Print version (PDF* 596k)
 

 
sample of ad

Silent Trauma
Print Version (PDF* 364k)

 
Hispanic and Latino American ^ top
Paso a Paso - Foot and Feet Paso a Paso (Food and Feet)
Print version (PDF* 736k)
 
Paso a Paso - Family at Dinnertime Paso a Paso (Family at Dinnertime)
Print version (PDF* 752k)
 
Older Adults ^ top
sample of ad It's Not Too Late to Prevent Diabetes (bike)
Print version (PDF* 751k)
 
sample of ad It's Not Too Late to Prevent Diabetes (walking)
Print version (PDF* 720k)
 

ABCs ^ top

General Audience ^ top
sample of ad

Superhero

"You don't need to be a superhero to manage your diabetes. You need to control your ABCs."
Full page color . Black and white print ads in full-page, 1/2-page, and 1/4 page sizes.

Print version (PDF* 1371k)

 
sample of ad

Important Numbers

"Know your diabetes ABCs, just like you know your other numbers."
Full page color . Black and white print ads in full-page, 1/2-page, and 1/4 page sizes.

Print version (PDF* 1428k)

 
sample of ad

"Choose to Live"

This PSA was produced by the American Diabetes Association and distributed in a partnership with the NDEP.

Print version (PDF* 178k)

Print version in Spanish (PDF* 186k)

 
sample of ad

"Things That Can Break Your Heart"

This PSA was produced by the American Diabetes Association and distributed in a partnership with the NDEP.

Print version (PDF* 129k)

Print version in Spanish (PDF* 140k)

 
American Indian and Alaska Native ^ top
sample of ad

Take Care of Your Heart. Manage Your Diabetes.

Full page color

Print version (PDF* 195k)

 

Control ^ top

General Audience ^ top
sample of ad

I'm controlling my diabetes, so I'll be around for my grandchildren
Black and white print ads in full-page, 1/2-page, and 1/4 page sizes.

Print version (PDF* 148k)

 
African American ^ top
 
Family Reunion

A little help from my family
Black and white print ads in full-page, 1/2-page, and 1/4 page sizes.

Print version (PDF* 160k)

 
sample of ad

Jackie Robinson
Black and white print ads in full-page, 1/2-page, and 1/4 page sizes.

Print version (PDF* 148k)

 
American Indian and Alaska Native ^ top
sample of ad

Future Generations
Black and white print ads in full-page, 1/2-page, and 1/4 page sizes.

Print version (PDF* 160k)

 
sample of ad

Threatening the Future
Black and white print ads in full-page, 1/2-page, and 1/4 page sizes.

Print version (PDF* 176k)

 
sample of ad Move It
Print version (PDF* 112k)
 
Asian American and Pacific Islander ^ top
sample of ad You Can Do It
Black and white print ads in full-page, 1/2-page, and 1/4 page sizes.
 

English
Print version (PDF* 148k)

Cambodian
Print version (PDF* 564k)

Chinese
Print version (PDF* 756k)

Gujarati
(for Asian Indians)
Print version (PDF* 320k)
 

Hindi (for Asian Indians)
Print version (PDF* 284k)

Hmong
Print version (PDF* 256k)

Ilokano (for Filipinos)
Print version (PDF* 296k)

Korean
Print version (PDF* 540k)
 

Laotian
Print version (PDF* 536k)

Samoan
Print version (PDF* 280k)

Tagalog (for Filipinos)
Print version (PDF* 296k)

Vietnamese
Print version (PDF* 284k)
 

 
sample of ad You Can Manage It
Black and white print ads in full-page, 1/2-page, and 1/4 page sizes.
 

English
Print version (PDF* 144k)

Cambodian
Print version (PDF* 504k)

Chinese
Print version (PDF* 788k)

Gujarati
(for Asian Indians)
Print version (PDF* 292k)
 

Hindi (for Asian Indians)
Print version (PDF* 260k)

Hmong
Print version (PDF* 260k)

Ilokano (for Filipinos)
Print version (PDF* 244k)

Korean
Print version (PDF* 504k)
 

Laotian
Print version (PDF* 512k)

Samoan
Print version (PDF* 280k)

Tagalog (for Filipinos)
Print version (PDF* 244k)

Vietnamese
Print version (PDF* 288k)
 

 
sample of ad

Silent Trauma
Print Version (PDF* 364k)

 
Hispanic and Latino American ^ top
Paso a Paso - Foot and Feet Controlaré mi diabetes
Print version (PDF* 505k)
 
Older Adults ^ top
sample of ads

The Power to Control Diabetes is in Your Hands
Black and white print ads in full-page, 1/2 page, 1/4 page, and 1/8 page sizes.

Print Version (PDF*2,040k)

 

Radio ^ top

NDEP Awareness Campaign

One Call, One Click ^ top
 
Live-Read Script
sample of P S A

One Call, One Click

Print version (PDF* 37k)

Print version in Spanish (PDF* 31k)

   
 
Pre-recorded Tracks
 

One Call, One Click
30-second spot
MP3 Sound format (MP3)
MP3 Sound format in Spanish (MP3)

60-second spot
MP3 Sound format (MP3)
MP3 Sound format in Spanish (MP3)
 

 

Prevention ^ top

General Audience ^ top
 
Live-Read Script
sample of P S A

Get Real
30-second spot

Print version (PDF* 52k)

 
sample of P S A

Get Real
60-second spot

Print version (PDF* 21k)

 
 
Pre-recorded Tracks
 

Get Real
30-second spot
MP3 Sound format (MP3)

60-second spot
MP3 Sound format (MP3)
 

 
African American ^ top
 
Live-Read Script
sample of P S A

More than 50 Ways to Prevent Diabetes
30-second spot

Print version (PDF* 22k)

 
sample of P S A

More than 50 Ways to Prevent Diabetes
60-second spot

Print version (PDF* 22k)

 
 
Pre-recorded Tracks
 

More than 50 Ways to Prevent Diabetes
30-second spot
MP3 Sound format (MP3)

60-second spot
MP3 Sound format (MP3)
 

 
American Indian and Alaska Native ^ top
 
Live-Read Script
sample of P S A

We Have the Power to Prevent Diabetes
30-second spot

Print version (PDF* 22k)

 
sample of P S A

We Have the Power to Prevent Diabetes
60-second spot

Print version (PDF* 22k)

 
 
Pre-recorded Tracks
 

We Have the Power to Prevent Diabetes
30-second spot
MP3 Sound format (MP3)

60-second spot
MP3 Sound format (MP3)
 

 
Asian American and Pacific Islander ^ top
 
Live-Read Script
sample of P S A

Two Reasons I Find Time to Prevent Diabetes: My Future and Theirs
30-second spot

Print version (PDF* 22k)

 
sample of P S A

Two Reasons I Find Time to Prevent Diabetes: My Future and Theirs
60-second spot

Print version (PDF* 22k)

 
 
Pre-recorded Tracks
 

Two Reasons I Find Time to Prevent Diabetes: My Future and Theirs
30-second spot
MP3 Sound format (MP3)

60-second spot
MP3 Sound format (MP3)
 

 
Hispanic and Latino American ^ top
 
Live-Read Script
sample of P S A

Paso a Paso - Spanish
60-second spot

Print version (PDF* 72k)

 
sample of P S A

Paso a Paso - English
30-second spot

Print version (PDF* 22k)

 
sample of P S A

Paso a Paso - English
60-second spot

Print version (PDF* 64k)

 
Pre-recorded Tracks
 

Paso a Paso - Spanish

30-second spot
MP3 Sound format (MP3* 472k)

60-second spot
MP3 Sound format (MP3* 940k)

*This audio file is in MP3 format. Download the free Windows Media Player application for listening.

 

Paso a Paso - English

30-second spot
MP3 Sound format (MP3* 472k)

60-second spot
MP3 Sound format (MP3* 940k)

*This audio file is in MP3 format. Download the free Windows Media Player application for listening.

 
Older Adults ^ top
Live-Read Script
sample of P S A

It's Not Too Late to Prevent Diabetes
30-second spot

Print version (PDF* 21k)

 
sample of P S A

It's Not Too Late to Prevent Diabetes
60-second spot

Print version (PDF* 22k)

 
Pre-recorded Tracks
 

It's Not Too Late to Prevent Diabetes
30-second spot
MP3 Sound format (MP3)

60-second spot
MP3 Sound format (MP3)
 

 

ABCs ^ top

General Audience ^ top
 
Live-Read Script
sample of P S A

Making the Link Between Diabetes and CVD
60- and 30-second spots

Print version (PDF* 112k)

 
Asian American and Pacific Islander ^ top
 
Live-Read Script
Sample of radio script Take Care of Your Heart. Manage Your Diabetes.
30- and 15-second spots

English
Print version (PDF* 80k)

Chinese
Print version (PDF* 80k)
 

Korean
Print version (PDF* 116k)

Samoan
Print version (PDF* 60k)
 

Tagalog
Print version (PDF* 52k)

Vietnamese
Print version (PDF* 56k)
 

 
Hispanic and Latino American ^ top
 
Live-Read Script
sample of P S A

Making the Link Between Diabetes and CVD (Spanish)
60- and 30-second spots

Print version (PDF* 84k)

 

Control

General Audience ^ top
 
Live-Read Script
Sample of radio script

Control Your Diabetes. For Life.
60-, 30-, and 20-second spots

Print version (PDF* 44k)

 
Sample of radio script

Healthy Summer Celebrations
60- and 30-second spots

Print version (PDF* 44k)

 
African American ^ top
 
Live-Read Script
Sample of radio script

Control Your Diabetes. For Life.
60-, 30-, and 20-second spots

Print version (PDF* 44k)

 
Sample of radio script

Healthy Summer Celebrations
60- and 30-second spots

Print version (PDF* 44k)

 
American Indian and Alaska Native ^ top
 
Live-Read Script
Sample of radio script

Control Your Diabetes. For Life.
60-, 30-, and 20-second spots

Print version (PDF* 48k)

 
Sample of radio script

Healthy Summer Celebrations
60- and 30-second spots

Print version (PDF* 48k)

 
Asian American and Pacific Islander ^ top
 
Live-Read Script
Sample of radio script

Control Your Diabetes. For Life.
60-, 30-, and 20-second spots

Print version (PDF* 40k)

 
Sample of radio script

Healthy Summer Celebrations
60- and 30-second spots

Print version (PDF* 48k)

 
Hispanic and Latino American ^ top
 
Live-Read Script
Sample of radio script

Picnic
30-second spot

Print version (PDF* 44k)

 
Sample of radio script

Picnic
Spanish-language version of "Picnic"
30-second spot

Print version (PDF* 44k)

 
Sample of radio script

Thunder and Lightning (English only)
60-, 30-, 20-, and 15-second spots

Print version (PDF* 48k)

 
Older Adults ^ top
Sample of radio script

Good News (Medicare Benefits)
30- and 20-second spots

Print version (PDF* 12k)

 
Sample of radio script

Buenas Noticias (Medicare Benefits)
30- and 20-second spots

Print version (PDF* 12k)

 
Sample of radio script

Medicare Benefits and Controlling Your Diabetes
30- and 15-second spots

Print version (PDF* 12k)

 
Sample of radio script

Los Beneficios de Medicare y Controlar la Diabetes (Medicare Benefits)
30- and 15-second spots

Print version (PDF* 12k)

 

Television ^ top

Prevention

General Audience ^ top
sample of video

"Get Real"
30-second general audience PSA

Transcript:
"You don't have to knock yourself out to prevent diabetes. Get Real! If you're over 45 and overweight, you can prevent diabetes. Lose 5 to 7 percent of your body weight. Get 30 minutes of physical activity 5 days a week, and eat healthy. Take the first step. Talk to your health care provider. Prevent diabetes."

Watch video (Windows Media Player* 3.2MB)

Download video (Right-click to save)

*This video is in Windows Media Player format. Download the free Windows Media Player application for viewing.

 

Control

General Audience ^ top
Sample of video

"Puzzle"
30-second general audience PSAs

Transcript:
"Put off dealing with diabetes, and you might not have a leg to stand on. You might not have to face it. Eventually, you might not have to bother. Diabetes doesn't have to take apart your life - not if you eat healthy, exercise, and take your medicine to control your blood sugar.

I'm controlling my diabetes. It's making a huge difference! Control Your Diabetes. For Life. Call 1-800-860-8747."

Watch video (Windows Media Player* 949k)

Download video (Right-click to save)

*This video is in Windows Media Player format. Download the free Windows Media Player application for viewing.

 
Sample of video

"Taking Control"
30-second general audience PSA

Transcript:
"I don't want to go blind from diabetes. I don't want to lose a foot or a leg. I don't want to have kidney failure - so I'm taking control. I'm controlling my diabetes. It's making a huge difference. I'm eating healthy and staying physically active. I'm taking my medicine. If I can do it, anyone can. Control Your Diabetes. For Life. Call 1-800-438-5383."

Watch video (Windows Media Player* 942k)

Download video (Right-click to save)

*This video is in Windows Media Player format. Download the free Windows Media Player application for viewing.

 
African American ^ top
Sample of video

"Family Reunion"
30-second African American PSA

Transcript:
"This is my family. That's my mom and dad. And my brother. And that's me - future Hall of Famer. That's grandpa. He's my best friend. Grandpa's got diabetes, but he's got it under control.

I keep my blood sugar close to normal. That means I watch what I eat and walk everyday. I always take my medicine and test my blood sugar. Because I want to be around to see the next Jackie Robinson! Control Your Diabetes. For Life. Call 1-800-438-5383."

Watch video (Windows Media Player* 993k)

Download video (Right-click to save)

*This video is in Windows Media Player format. Download the free Windows Media Player application for viewing.

 
American Indian and Alaska Native ^ top
Sample of video

"Future Generations"
30-second American Indian/Alaska Native PSA

Transcript:
"The future of our people - is threatened by diabetes. But we can fight it - by controlling our blood sugar. I choose healthy foods. I exercise every day, and keep my blood sugar close to normal. I always take my medication. Control your diabetes - because our young ones look up to you. We must take charge for future generations. Control Your Diabetes. For Life. Call 1-800-438-5383."

Watch video (Windows Media Player* 968k)

Download video (Right-click to save)

*This video is in Windows Media Player format. Download the free Windows Media Player application for viewing.

 

Fact Sheets ^ top

Diabetes Overview ^ top

sample of fact sheet

National Diabetes Fact Sheet, 2007
The National Diabetes Information Clearinghouse features the latest diabetes prevalence data, released by the Centers for Disease Prevention and Control on June 25, 2008.

 

 
sample of fact sheet Diabetes Snapshot
Print version (PDF* 88k)
 
sample of brochure cover NDEP Overview Brochure
Print version (PDF* 347k)
 
sample of fact sheet

NDEP Fact Sheet
Print version (PDF* 105k)

View Online

 
African American ^ top
sample of fact sheet The Diabetes Epidemic Among African Americans
Print version (PDF* 20k)
 
Hispanic and Latino American ^ top
sample of fact sheet The Diabetes Epidemic Among Hispanic and Latino Americans
Print version (PDF* 20k)
 
American Indian and Alaska Native ^ top
sample of fact sheet The Diabetes Epidemic Among American Indians and Alaska Natives
Print version (PDF* 20k)
 
Asian American and Pacific Islander ^ top
sample of fact sheet The Diabetes Epidemic Among Asian Americans and Pacific Islanders
Print version (PDF* 20k)
 

Prevention ^ top

 
sample of P S A "Small Steps" Fact Sheet
Print version (PDF* 96k)
 
sample of P S A "Paso a Paso" Fact Sheet
Print version (PDF* 116k)
 
sample of fact sheet Diabetes Risk After Gestational Diabetes Fact Sheet
Print version (PDF* 172k)
 
sample of P S A Diabetes Prevention Program Fact Sheet
Print version (PDF* 132k)
 

ABCs ^ top

General Audience ^ top
sample of fact sheet Diabetes and CVD Fact Sheet
Print version (PDF* 447k)
 
Hispanic and Latino American ^ top
sample of P S A "Cuide Su Corazón" Fact Sheet (English)
Print version (PDF* 116k)
 
sample of P S A "Cuide Su Corazón" Fact Sheet (Spanish)
Print version (PDF* 116k)
 

Sample Press Releases and Media Advisories ^ top

Prevention ^ top

African American ^ top
Sample of press release Millions of African Americans at increased risk for type 2 diabetes
Print version (PDF* 30k)
 
American Indian and Alaska Native ^ top
Sample of press release Millions of American Indians and Alaska Natives at increased risk for type 2 diabetes
Print version (PDF* 35k)
 
Sample of media advisory Type 2 Diabetes on the Rise in American Indian Youth
Print version (PDF* 68k)
 
Asian American and Pacific Islanders^ top
Sample of press release Millions of Asian Americans and Pacific Islanders at increased risk for type 2 diabetes
Print version (PDF* 36k)
 
Hispanic and Latino American ^ top
Paso a Paso Press Release Paso a Paso Press Release
Print version (PDF* 144k)
 
Women with a History of Gestational Diabetes Mellitus (GDM) ^ top
Never Too Early Press Release History of Gestational Diabetes Raises Lifelong Diabetes Risk in Mother and Child: Lifestyle Changes Can Prevent or Delay Later Diabetes
Print version (PDF* 31k)
 
Older Adults ^ top
sample of article Lifestyle Changes Especially Effective at Preventing Type 2 Diabetes in Adults Aged 60 and Older
Print version (PDF* 118k)
 

ABCs ^ top

General Audience ^ top
Sample of media advisory Fight Against Diabetes and Heart Disease Link Intensifies: More Efforts Needed to Help People with Diabetes Manage the "ABCS Of Diabetes"
Print version (PDF* 56k)
 
Hispanic and Latino American ^ top
Sample of media advisory New Brochure Says "Cuide Su Corazón" to People with Diabetes (English)
Print version (PDF* 136k)
 
Sample of media advisory New Brochure Says "Cuide Su Corazón" to People with Diabetes (Spanish)
Print version (PDF* 136k)
 
American Indian and Alaska Native ^ top
Sample of press release National Diabetes Education Program Tailors Cardiovascular Disease Message for American Indians and Alaska Natives
Print version (PDF* 30k)