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October Partner Spotlight

The National Kidney Foundation of Michigan Uses NDEP’s National Diabetes Month Campaign Materials to Support State-wide Outreach Activities

The National Kidney Foundation of Michigan Uses NDEP’s National Diabetes Month Campaign Materials to Support State-wide Outreach Activities. Image #1. Background

For over a decade, reducing health disparities has been a focus of the National Kidney Foundation of Michigan (NKFM), bringing together key strengths and expertise to address the formidable challenges implementing innovative community-based interventions. The NKFM has received a grant from the Centers for Disease Control to help tackle diabetes disparities. The mission of NKFM is to prevent kidney disease and improve the quality of life for those living with it. The NKFM is widely known for providing more programs and services to more people than any other region or state.

Outreach and Promotions

In November 2012, the NKFM used NDEP’s theme, diabetes materials, and online partner promotional toolkit to promote National Diabetes Month. The NKFM’s first step was to create a National Diabetes Month media plan, which included traditional media tactics as well as outreach through social media, the NKFM website, and community events. The campaign targeted Michigan residents with a focus on the communities of Inkster, Northwest Detroit, and Flint, as well as African American adults living with diabetes.

Using NDEP’s template press release and feature article, the NKFM created and distributed content in recognition of National Diabetes Month in six online and print publications based in Michigan. Additionally, the NKFM used NDEP’s National Diabetes Month messages to develop public service announcements that were used by five radio stations.

The National Kidney Foundation of Michigan Uses NDEP’s National Diabetes Month Campaign Materials to Support State-wide Outreach Activities. Image #2.The NKFM also used NDEP’s campaign offerings to promote National Diabetes Month on Facebook and Twitter. For example, the NKFM uploaded NDEP’s National Diabetes Month Facebook cover photos to their Facebook page during November. They also regularly posted diabetes messages to Twitter and participated in NDEP’s diabetes conversations by using the hashtag #diabetesmonth. The NKFM’s successes around National Diabetes Month led to the expansion of social media activities later in the year, including creation of an infographic using NDEP content, as well as use of Instagram and Pinterest.

Other activities included promotion of National Diabetes Month through their organization’s website – the NKFM The National Kidney Foundation of Michigan Uses NDEP’s National Diabetes Month Campaign Materials to Support State-wide Outreach Activities. Image #3. created a National Diabetes Month landing page that prominently displayed NDEP’s campaign resources and a link to NDEP’s website, which received nearly 1,500 unique visitors. Further, the NKFM created its own National Diabetes Month QR code that directed people to their National Diabetes Month page (i.e., a barcode that people can scan with their smartphones for quick access to a website; see the NKFM’s QR code to the right). The NKFM adapted NDEP’s materials to include the QR code and distributed them at events throughout November.

Lessons Learned

The NKFM shares the following tips to help NDEP partners learn from their National Diabetes Month campaign efforts:

  • It may be easier to get content placed in online media outlets versus print publications. Television is also an opportunity for greater outreach.
  • Social media messages that include an image receive more engagement than messages that only include text.
  • Use your partner networks to help amplify promotions and expand your audience reach.

For more information about the National Kidney Foundation of Michigan’s activities, contact Lindsay White, Communications Coordinator, at lwhite@nkfm.org, or visit www.nkfm.org. To learn how you can get involved with NDEP’s National Diabetes Month 2013 campaign, visit www.YourDiabetesInfo.org/DiabetesMonth2013.


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National Diabetes Month 2013: Diabetes is a Family Affair

In observance of National Diabetes Month 2013, the National Diabetes Education Program (NDEP) and its partners want you to know that Diabetes is a Family Affair.

Diabetes is a challenging disease that affects the entire family in many ways. For people living with diabetes and their loved ones, family support is very important when it comes to managing diabetes and preventing serious health problems such as heart disease, stroke, blindness, kidney disease, and nerve damage that can lead to amputation. It’s also important to know that having a family history of diabetes – such as a mother, father, brother, or sister with diabetes – increases a person’s risk for developing type 2 diabetes.

This November, NDEP and its partners are working with individuals, families and communities to take action and encourage simple, but important lifestyle changes to improve their health – particularly if they have diabetes or are at risk for the disease. Visit www.YourDiabetesInfo.org/DiabetesMonth2013 to find NDEP resources to make healthy changes as a family, as well as promotional tools you can use to promote National Diabetes Month in your community.


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September Partner Spotlight

The Kentucky Diabetes Network, Inc. Uses NDEP Promotional Tools to Create and Implement Outreach Activities on Their Website

Background

The Kentucky Diabetes Network, Inc. in the NDEP Partner Spotlight. Image #1.Formed in 1999 as a non-profit organization, the Kentucky Diabetes Network, Inc. (KDN) is a volunteer network of public and private entities and individuals dedicated to improving the treatment and outcomes of Kentuckians with diabetes, promoting early diagnosis, and ultimately preventing the onset of diabetes among those at risk. KDN advocates for the prevention, care, control, and cure of diabetes; educates both patients and professionals; prevents diabetes at the primary level; and works to increase diabetes awareness to lower diabetes rates and related complications throughout Kentucky.

The Kentucky Diabetes Network, Inc. in the NDEP Partner Spotlight. Image #2. Outreach and Promotions

KDN regularly takes advantage of available NDEP promotional tools and messages to implement outreach activities on the Network’s website throughout the year. For example, in time for the back-to-school season in August, KDN updated its homepage to promote NDEP’s Helping the Student with Diabetes Succeed: A Guide for School Personnel (School Guide) resource and NDEP’s new “Diabetes Resources for Schools and Youth” page to encourage a safe learning environment for children and adolescents with diabetes. By using NDEP’s School Guide web button and copy-right free messaging, KDN was able to easily update the website in a timely manner.

The Kentucky Diabetes Network, Inc. in the NDEP Partner Spotlight. Image #3.Additionally, to promote the launch of NDEP’s new Practice Transformation for Physicians and Health Care Teams online tool, KDN added the Practice Transformation web button to its “Resources for Health Care Professionals” landing page. The page features resources than can be used in multiple sectors of the health field including clinical settings, workplaces/businesses, and schools, and includes links to other NDEP offerings The Kentucky Diabetes Network, Inc. in the NDEP Partner Spotlight. Image #4.such as NDEP’s Diabetes At Work and Transitions from Pediatric to Adult Care online resources.

Further, on an ongoing basis, KDN cleverly makes use of NDEP’s various Diabetes HealthSense “Make a plan to live well” images to promote healthy lifestyle tips on their homepage. KDN uses these images as part of an eye-catching rotating box, which provides visitors with easy access to NDEP’s Make a Plan tool and encourages them set goals and make small changes to live healthier lives.

For more information about Kentucky Diabetes Network, Inc., visit http://www.kentuckydiabetes.net/ or contact Jared Zirkle, Member at Large for the KDN Board of Directors and Chair Person for the KDN Website Committee, at jared.zirkle@sanofi.com.


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August Partner Spotlight

The Michigan Diabetes Partners in Action Coalition Uses NDEP Resources to Create the “Make a Move” Initiative

Background

Michigan Diabetes Partners in Action CoalitionThe Michigan Diabetes Partners in Action Coalition (DPAC) is a partnership of approximately 100 individuals and representatives of organizations who work to reduce the impact of diabetes in Michigan. Members of DPAC are individuals with diabetes, those with an interest in diabetes, or representatives from organizations who work closely with diabetes or a related health issue. DPAC’s mission is to provide statewide leadership to prevent and control diabetes and reduce its impact in Michigan.

Outreach and Promotions

Using NDEP resources, DPAC launched a statewide “Make a Move” diabetes awareness initiative to encourage Michigan residents to make healthy lifestyle changes to better manage or prevent diabetes. The initiative consists of four taglines that are released throughout the year: 1) Make a Move: Know Your Diabetes ABCs; 2) Make a Move: Learn More about Diabetes; 3) Make a Move: Small Steps Can Prevent Diabetes; and 4) Make a Move: Just Walk More Today! Each of the taglines is supported with messages and materials from NDEP’s diabetes campaigns.

Michigan Diabetes Partners in Action CoalitionFor example, to develop its “Make a Move: Small Steps Can Prevent Type 2 Diabetes” tagline, DPAC used NDEP’s “Small Steps, Big Rewards. Prevent Type 2 Diabetes.” campaign resources to craft clear, captivating messages and materials about diabetes prevention. Additionally, DPAC offered NDEP’s diabetes prevention publications – such as the Small Steps. Big Rewards. Your GAME PLAN to Prevent Type 2 Diabetes booklet and food and activity tracker – as supporting educational information for the initiative.

DPAC engaged its statewide membership network to promote and implement the initiative in local communities. In addition to providing NDEP resources, DPAC created a media toolkit including public service announcements, press releases, and sample social media messages. Michigan Diabetes Partners in Action Coalition DPAC also developed promotional items that could be distributed to local communities such as pens, bags, bookmarks, and note pads. Members were encouraged to tailor media items to promote local events and participation in diabetes education activities, such as National Diabetes Prevention Program offerings across the state. DPAC also promotes the initiative through its website as well as other online activities, including an infographic, e-newsletters, e-mail blasts, and Facebook.

Evaluation

DPAC evaluates the initiative and use of its “Make a Move” materials through quarterly surveys to its membership network. Members consistently report that the materials are critical to reaching people in their communities affected by diabetes. DPAC and its members also report that, in particular, the “Make a Move” promotional products and the Facebook posts are very useful channels for connecting with people beyond DPAC’s network, raising awareness of DPAC and the “Make a Move” initiative, and sharing NDEP messages and activities.

To learn more about the “Make a Move” initiative, visit www.dpacmi.org or contact info@dpacmi.org


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July Partner Spotlight

The Lake Cumberland District Health Department Promotes NDEP Diabetes Management Messages in the Community

Background

The Lake Cumberland District Health Department (LCDHD) was formed in 1972 and became the first district health department in Kentucky. The Diabetes Education Program at LCDHD provides diabetes education in each of the 10 counties within the district serving approximately 200,000 people. LCDHD strives to teach individuals how control their diabetes and to live healthier lives.

Outreach and Promotions

As a long-standing partner of the National Diabetes Education Program (NDEP), LCDHD regularly adapts and distributes NDEP’s diabetes articles to raise awareness of diabetes management messages across the community. Each year, LCDHD develops a calendar for submitting monthly NDEP articles to several local newspapers which in turn print the articles for free. The health department tailors each article by adding a “catchy” introduction to appeal to its target audiences and their organization’s contact information.

Lake Cumberland District Health DepartmentArticles are selected as they relate to specific topics or observances for each month. For example, as children in the area began summer vacation in May, LCDHD distributed NDEP’s “Ten Smart Snacks for Teens” article to encourage families to provide healthy snacks at home. During June, LCDHD distributed NDEP’s “Attention Men! Take Steps to Manage Your Diabetes for Life” article in observance of National Men’s Health Week (June 10-16) and Father’s Day (June 16). During July, LCDHD plans to submit NDEP’s “Heading Back to School with Diabetes” article to help children and their families prepare for a safe, healthy school year.

In addition to printing the articles in local newspapers, LCDHD promotes NDEP content through its website and social media channels. To learn more about LCDHD’s activities, contact Jamie Lee, RN, CDE, at jamiel.lee@lcdhd.org.

Click here to access NDEP’s library of articles on a variety of diabetes management and prevention topics. You can also check out the “What is NDEP Promoting This Quarter?” webpage to view NDEP’s promotions calendar and for free resources – including diabetes articles – that you can use to support your diabetes outreach activities.


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