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Jan 31, 2014
The Texas Diabetes Prevention and Control Program (DPCP) at the Texas Department of State Health Services administers grant-funded initiatives and contracted services to address current issues affecting people with diabetes and those at risk of getting diabetes. The Texas DPCP maintains a statewide system of quality education services for all people with diabetes and health care professionals who offer diabetes treatment and education. Programs and activities are made possible through state and federal funding and partnerships with other organizations across the state that share a vision of a Texas free of diabetes and its complications.
Outreach and Promotions
The Texas DPCP used the National Diabetes Education Program’s (NDEP) messages and materials as part of their public awareness campaign, “Get Tested Today,” developed to encourage Hispanic populations to get tested for diabetes.
The first step in developing the campaign was market research, specifically, targeted research on Hispanic and Latino populations in Texas. Research showed that getting tested to prevent the complications of diabetes – such as heart attack or stroke, nerve damage in hands and feet that can lead to amputations, and eye problems that can lead to blindness – was the message that resonated best with the target population. They also learned that Hispanics and Latinos are avid users of technology, including mobile phones, and go online using their mobile devices. This information was used to guide their campaign messages and outreach strategy, which featured television and radio public service announcements in English and Spanish, as well as online and mobile phone advertising. All outreach directed people to the diabetes prevention website, www.preventtype2.org.
The “Get Tested Today” campaign messages and website were based on language from the NDEP’s Small Steps. Big Rewards. Your GAME PLAN to Prevent Type 2 Diabetes toolkit and other diabetes prevention resources. For example, the website promoted NDEP’s Diabetes HealthSense online resource and behavior change videos from Diabetes HealthSense such as Managing Type 2 Diabetes: Sorcy’s Story. The site also included links to NDEP’s family health history information and resources.
Results and Lessons Learned
The campaign drove increased visits to www.preventtype2.org, which received more than 30,000 visits in December. Online advertising generated more than 47 million impressions resulting in 54,000 clicks during the month. A focus on online and mobile promotions showed immediate campaign results, so ads could be tailored as needed to drive even more people to the website. Additionally, the NDEP provided access to messages and materials that could be used and adapted for the campaign.
For more information about these activities, contact Richard Kropp at Richard.firstname.lastname@example.org.
Jan 17, 2014
Check out NDEP’s “What is NDEP Promoting this Quarter?” web resource, which has been recently updated with NDEP’s promotions activities for January through March, 2014.
This resource is designed to help support partners in their promotions efforts and serves as a place for partners to quickly and easily see what NDEP is promoting each quarter. You can also find promotional tools and resources you can use in your diabetes outreach efforts.
Click here to get involved!
Jan 03, 2014
The Diabetes Community Action Coalition (DCAC) of Fulton County was formed in March 2011 to increase the health, wellness, and function of Fulton County, Georgia residents at risk for, or affected by, diabetes. With over 90 local partner organizations, opportunities to educate and empower community members, health care providers, and employees of Fulton County are endless. In addition to promoting wellness through prevention, DCAC ‘s community outreach includes increasing access to health care for the low-income and uninsured, most recently by providing enrollment assistance in the Health Insurance Marketplace.
Outreach and Promotions
DCAC collaborated with a community partner, the Ruby A. Neeson Diabetes Awareness Foundation, Inc., to create and host a “Take One Step to Stop Diabetes” workshop in recognition of World Diabetes Day. The workshop targeted people at risk for type 2 diabetes, especially vulnerable populations, and took place at a local library.
DCAC used NDEP’s Choose More than 50 Ways to Prevent Type 2 Diabetes tip sheet as a guide for designing the workshop. For example, the workshop focused on three key messages highlighted in the tip sheet: “Take Care of Your Mind, Body, and Soul,” “Make Healthy Food Choices,” and “Move More Each Day.” All attendees received a free copy of the tip sheet.
The workshop began with an overview of diabetes, diabetes risk factors, and steps people can take to prevent or delay type 2 diabetes. Next, using the “Take Care of Your Mind, Body, and Soul,” message, DCAC partner and Nurse Diabetes Educator, Aliyah Barry, led attendees through a guided meditation, emphasizing the role stress, anxiety, and depression can play when it comes to good health. The next topic, “Make Healthy Food Choices,” focused on helping people better understand portion control and provided simple tips for healthy eating from NDEP, like “Drink water instead of sugary drinks” and “Keep a healthy snack with you, such as fresh fruit, a handful of nuts, and whole grain crackers.” Finally, DCAC used NDEP’s “Move More Each Day” message to promote the importance of increasing physical activity and tips from NDEP to get started. For example, the workshop’s final topic focused on NDEP’s “Dance it away, Faye” tip, and featured the story of a Native American woman who regained her health by dancing to Zumba. The workshop concluded with a free Zumba class led by a guest Zumba instructor.
Workshop attendees were also introduced to a variety of other helpful resources, such as NDEP’s Small Steps. Big Rewards. Your GAME PLAN to Prevent Type 2 Diabetes toolkit, NDEP’s Road to Health Toolkit, in addition to type 2 diabetes prevention books and Zumba DVDs available through the public library. Additionally, a Health Insurance Marketplace Certified Application Counselor was invited to the workshop to provide assistance to library patrons and workshop participants wanting to enroll in health insurance.
“We were thrilled that we could build an entire workshop around NDEP’s diabetes prevention messages and resources. This was DCAC’s first event focused entirely on type 2 diabetes prevention – we engaged people at risk for diabetes, and even formed some new partnerships along the way,” said Vicki Karnes, RN, MA, Diabetes Educator, Co-Chair of DCAC. For more information about DCAC’s activities, contact Ms. Karnes at email@example.com.
Dec 03, 2013
The Diabetes Care and Education Group (DCE), a practice group of the Academy of Nutrition and Dietetics, works to empower DCE members to be leaders in nutrition and diabetes education, management, and prevention. As leaders in the health care community, DCE members make positive contributions for people with diabetes and their families, the DCE membership, healthcare providers, other professional organizations and industry partners.
Outreach and Promotions
The Academy and DCE practice group are long-time partners of the National Diabetes Education Program (NDEP) and support the NDEP through a variety of leadership, strategic planning, and promotions activities. For example, DCE regularly promotes NDEP’s Quarterly Webinar Series to more than 2,000 members via their electronic mailing lists. Many of DCE’s members and NDEP partners are health care professionals who seek out continuing education opportunities to stay abreast of the latest advances in diabetes care and prevention. Similar to NDEP, DCE offers frequent educational webinars to its members.
Last Fall, DCE invited NDEP’s partnership network to attend its webinar, “Exercising on Insulin – Staying in Balance,” featuring exercise physiologist Sheri Colberg, PhD, FACSM. DCE waived the registration fee for NDEP partners and offered continuing education units. This partnership activity helped DCE reach a broader audience and allowed NDEP partners to participate in and earn credits for a webinar that they may not normally have access to. NDEP and DCE plan to continue to work together to host or cross-promote webinar opportunities related to diabetes prevention and management.
Additionally, DCE promotes NDEP’s diabetes patient education materials – such as NDEP’s Your Game Plan to Prevent Type 2 Diabetes and 4 Steps to Manage Diabetes for Life – on their website on an ongoing basis. The materials are co-branded with NDEP’s and DCE’s logos. Since NDEP’s materials are credible, pretested with target audiences, and easy-to-read, DCE can rely on using and promoting NDEP’s resources instead of creating their own.
For more information about DCE’s activities, please contact Ann Constance, MA, RD, CDE, FAADE, at firstname.lastname@example.org or visit www.DCE.org. To learn more about NDEP’s Quarterly Webinar Series, visit http://ndep.nih.gov/resources/webinars/.
Nov 01, 2013
The KIPDA Rural Diabetes Coalition (KRDC) is a group working to improve the health of people with type 2 diabetes in Bullitt, Shelby, and Henry Counties in Kentucky. The Coalition includes concerned citizens, health care professionals, organizations, and other community groups who are building a healthier environment for people with diabetes. KRDC’s goal is to improve access to good medical care, affordable healthy foods, and safe exercise opportunities, as well as increasing personal and public awareness about healthy behaviors. KRDC is funded by a grant from the Centers for Disease Control and Prevention (CDC). Through this grant and with support from community partners, KRDC has classes, events, and resources to share with local communities.
Outreach and Promotions
KRDC regularly uses tools from the National Diabetes Education Program (NDEP) in a variety of outreach activities reaching people living with type 2 diabetes and their supporters. For example, in observance of National Diabetes Month in November, KRDC is joining NDEP to promote NDEP’s theme, “Diabetes is a Family Affair.” The Coalition is using NDEP’s campaign resources to raise awareness of National Diabetes Month and to host Diabetes Educational Days during November. The Diabetes Educational Days will feature day-long sessions designed for people with diabetes, family members of people with diabetes, business partners, faith leaders, and others. The sessions will cover topics such as “Living with Diabetes,” “Diabetes and Family,” and “Diabetes and the Community.” KRDC is using NDEP’s campaign messages and imagery to promote the sessions through the KRDC website, flyers, newsletters, and Facebook.
KRDC also uses NDEP resources to support key Coalition activities throughout the year. For example, NDEP resources are incorporated into the Coalition’s monthly meetings, which bring partners and community members together to discuss how to improve health in local communities. During each meeting, KRDC distributes and discusses NDEP’s diabetes articles and provides attendees with free diabetes publications from NDEP. Additionally, the Coalition hosts continuing education events for its partners with CMEs provided at no cost. For example, KRDC recently held an event featuring NDEP’s new “Practice Transformation for Physicians and Health Care Teams” resource. KRDC also prepares “diabetes packets” for health care professionals to give their patients with diabetes. The packets include materials such as NDEP’s 4 Steps to Manage Your Diabetes for Life and The Power To Control Diabetes Is in Your Hands booklets, as well as other downloadable resources from NDEP’s website, such as Five Facts about Diabetes, that are cobranded with the KRDC and NDEP logos.
By using NDEP’s credible, easy-to-read publications and turn-key promotional resources, KRDC does not have to “recreate the wheel,” allowing them to promote diabetes messages more effectively and reach a larger audience.
For more information about the KRDC’s activities, contact Teresa McGeeney at email@example.com or visit www.krdcoalition.com. To learn how you can get involved with NDEP’s National Diabetes Month 2013 campaign, visit www.YourDiabetesInfo.org/DiabetesMonth2013.