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Feb 27, 2014
The National Kidney Disease Education Program (NKDEP) is a federally sponsored program that works to reduce the burden of chronic kidney disease (CKD) among communities most impacted by the disease. Established in 2000 by the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), NKDEP aims to raise awareness among people at risk for CKD about the need for testing and educate people with CKD about how to manage their disease.
Outreach and Promotions
NKDEP uses the National Diabetes Education Program’s (NDEP) messages and materials as part of its Kidney Sundays public awareness event, which was developed to educate African Americans about kidney disease and its key risk factors, like diabetes and high blood pressure. African Americans are a critical audience for kidney health messages because they are almost four times as likely as Caucasians to develop kidney failure.
Kidney Sundays leverages the growing tendency for African Americans to turn to places of worship to get accurate, useful information by bringing kidney health messages to the faith community. Because high rates of diabetes among African Americans contributes to their elevated kidney failure risk, messages about diabetes prevention and control are central to the Kidney Sundays program. Undiagnosed or untreated diabetes is a major cause of CKD. However, by managing diabetes, African Americans can lower their risk for CKD and other diabetes complications.
To help raise awareness of these diabetes messages, NKDEP distributes numerous NDEP materials, including 4 Steps to Manage Your Diabetes for Life, Choose More than 50 Ways to Prevent Type 2 Diabetes, Did You Have Gestational Diabetes When You Were Pregnant? What You Need to Know, and more, to more than 85 participating places of worship. Additionally, NKDEP and NDEP collaborate to promote the Kidney Sundays event through a variety of channels. NKDEP posts messages about the event and related partner materials, including NDEP’s, on its Make the Kidney Connection Facebook page, and NDEP shares Kidney Sundays information through its Facebook page, Twitter feed, and News & Notes partner e-newsletter.
On March 2, 2014, in recognition of National Kidney Month, the National Kidney Disease Education program hosted its third annual Kidney Sundays event at more than 85 places of worship across the country.
Results and Lessons Learned
Kidney Sundays events in 2012 and 2013 engaged more than 420 African American faith communities across the country, reaching more than 335,000 congregants, to dedicate a day to talk about kidney health, diabetes, and high blood pressure. Over 6,000 blood pressure screenings were conducted and more than 200 people were referred to local area diabetes prevention and control programs for further evaluation. The Kidney Sundays events have supported the distribution of 130,000 kidney health-related materials from NKDEP and other NIDDK programs, including nearly 25,000 NDEP materials in 2013 alone.
For more information about the National Kidney Disease Education Program’s activities, contact Eileen Newman at firstname.lastname@example.org.
Feb 07, 2014
February is American Heart Month and 2 out of 3 people with diabetes die of heart disease or stroke. Research has shown that people with diabetes can lower their risk for heart disease by managing the ABCs of diabetes—A1C, Blood Pressure, Cholesterol—and stopping smoking.
Visit www.YourDiabetesInfo.org/Heart for additional resources you can use to help people with diabetes know that taking care of their diabetes can prevent heart problems.
Jan 31, 2014
The Texas Diabetes Prevention and Control Program (DPCP) at the Texas Department of State Health Services administers grant-funded initiatives and contracted services to address current issues affecting people with diabetes and those at risk of getting diabetes. The Texas DPCP maintains a statewide system of quality education services for all people with diabetes and health care professionals who offer diabetes treatment and education. Programs and activities are made possible through state and federal funding and partnerships with other organizations across the state that share a vision of a Texas free of diabetes and its complications.
Outreach and Promotions
The Texas DPCP used the National Diabetes Education Program’s (NDEP) messages and materials as part of their public awareness campaign, “Get Tested Today,” developed to encourage Hispanic populations to get tested for diabetes.
The first step in developing the campaign was market research, specifically, targeted research on Hispanic and Latino populations in Texas. Research showed that getting tested to prevent the complications of diabetes – such as heart attack or stroke, nerve damage in hands and feet that can lead to amputations, and eye problems that can lead to blindness – was the message that resonated best with the target population. They also learned that Hispanics and Latinos are avid users of technology, including mobile phones, and go online using their mobile devices. This information was used to guide their campaign messages and outreach strategy, which featured television and radio public service announcements in English and Spanish, as well as online and mobile phone advertising. All outreach directed people to the diabetes prevention website, www.preventtype2.org.
The “Get Tested Today” campaign messages and website were based on language from the NDEP’s Small Steps. Big Rewards. Your GAME PLAN to Prevent Type 2 Diabetes toolkit and other diabetes prevention resources. For example, the website promoted NDEP’s Diabetes HealthSense online resource and behavior change videos from Diabetes HealthSense such as Managing Type 2 Diabetes: Sorcy’s Story. The site also included links to NDEP’s family health history information and resources.
Results and Lessons Learned
The campaign drove increased visits to www.preventtype2.org, which received more than 30,000 visits in December. Online advertising generated more than 47 million impressions resulting in 54,000 clicks during the month. A focus on online and mobile promotions showed immediate campaign results, so ads could be tailored as needed to drive even more people to the website. Additionally, the NDEP provided access to messages and materials that could be used and adapted for the campaign.
For more information about these activities, contact Richard Kropp at Richard.email@example.com.
Jan 17, 2014
Check out NDEP’s “What is NDEP Promoting this Quarter?” web resource, which has been recently updated with NDEP’s promotions activities for January through March, 2014.
This resource is designed to help support partners in their promotions efforts and serves as a place for partners to quickly and easily see what NDEP is promoting each quarter. You can also find promotional tools and resources you can use in your diabetes outreach efforts.
Click here to get involved!
Jan 03, 2014
The Diabetes Community Action Coalition (DCAC) of Fulton County was formed in March 2011 to increase the health, wellness, and function of Fulton County, Georgia residents at risk for, or affected by, diabetes. With over 90 local partner organizations, opportunities to educate and empower community members, health care providers, and employees of Fulton County are endless. In addition to promoting wellness through prevention, DCAC ‘s community outreach includes increasing access to health care for the low-income and uninsured, most recently by providing enrollment assistance in the Health Insurance Marketplace.
Outreach and Promotions
DCAC collaborated with a community partner, the Ruby A. Neeson Diabetes Awareness Foundation, Inc., to create and host a “Take One Step to Stop Diabetes” workshop in recognition of World Diabetes Day. The workshop targeted people at risk for type 2 diabetes, especially vulnerable populations, and took place at a local library.
DCAC used NDEP’s Choose More than 50 Ways to Prevent Type 2 Diabetes tip sheet as a guide for designing the workshop. For example, the workshop focused on three key messages highlighted in the tip sheet: “Take Care of Your Mind, Body, and Soul,” “Make Healthy Food Choices,” and “Move More Each Day.” All attendees received a free copy of the tip sheet.
The workshop began with an overview of diabetes, diabetes risk factors, and steps people can take to prevent or delay type 2 diabetes. Next, using the “Take Care of Your Mind, Body, and Soul,” message, DCAC partner and Nurse Diabetes Educator, Aliyah Barry, led attendees through a guided meditation, emphasizing the role stress, anxiety, and depression can play when it comes to good health. The next topic, “Make Healthy Food Choices,” focused on helping people better understand portion control and provided simple tips for healthy eating from NDEP, like “Drink water instead of sugary drinks” and “Keep a healthy snack with you, such as fresh fruit, a handful of nuts, and whole grain crackers.” Finally, DCAC used NDEP’s “Move More Each Day” message to promote the importance of increasing physical activity and tips from NDEP to get started. For example, the workshop’s final topic focused on NDEP’s “Dance it away, Faye” tip, and featured the story of a Native American woman who regained her health by dancing to Zumba. The workshop concluded with a free Zumba class led by a guest Zumba instructor.
Workshop attendees were also introduced to a variety of other helpful resources, such as NDEP’s Small Steps. Big Rewards. Your GAME PLAN to Prevent Type 2 Diabetes toolkit, NDEP’s Road to Health Toolkit, in addition to type 2 diabetes prevention books and Zumba DVDs available through the public library. Additionally, a Health Insurance Marketplace Certified Application Counselor was invited to the workshop to provide assistance to library patrons and workshop participants wanting to enroll in health insurance.
“We were thrilled that we could build an entire workshop around NDEP’s diabetes prevention messages and resources. This was DCAC’s first event focused entirely on type 2 diabetes prevention – we engaged people at risk for diabetes, and even formed some new partnerships along the way,” said Vicki Karnes, RN, MA, Diabetes Educator, Co-Chair of DCAC. For more information about DCAC’s activities, contact Ms. Karnes at firstname.lastname@example.org.