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Archive for 'Partners'


March Partner Spotlight

The National Kidney Foundation of Michigan Uses NDEP Resources to Promote Monthly Diabetes Themes

VSP Vision Care LogoThe National Kidney Foundation of Michigan (NKFM) has been innovative in promoting NDEP offerings through traditional media, such as print media and radio, and nontraditional media such as Facebook and Twitter. Each month, the NKFM supports creative “themes” using resources and tools from NDEP to help raise awareness about diabetes management and prevention.

Outreach and Promotions

In October 2011, the NKFM focused its promotions on Family Health Month with family-oriented media outreach efforts. For example, the organization developed and distributed a press release that incorporated NDEP information to promote getting healthy as a family by eating healthy and exercising together. The theme was also promoted in NKFM’s monthly staff newsletter.

VSP Eye on Diabetes campaign - Photo #1

In November 2011, the NKFM used NDEP’s resources developed in support of National Diabetes Month. The organization distributed two press releases and several 10-, 15-, and 30-second public service announcements to communities with a high prevalence of diabetes. In addition, the NKFM promoted NDEP’s 4 Questions You Should Ask and More Than 50 Ways to Prevent Diabetes resources on Facebook and Twitter. Toward the end November, the organization continued to promote National Diabetes Month via social media with the theme “Eating Healthy at Thanksgiving Dinner” using NDEP’s resources on eating healthy at family gatherings and special events.

In January, the NKFM promoted the theme “Get Healthy and Control Your Diabetes in 2012.” The organization encouraged people with and at risk for type 2 diabetes to make a New Year’s resolution to get healthy. The NKFM also adapted NDEP messages to create a press release promoting diabetes-related programs, classes, and activities throughout Michigan. Social media outreach included sharing NDEP’s New Year’s Resolution Maker on Facebook and motivating people to use the tool to set a goal for the New Year.

Throughout February, the NKFM promoted African American History Month utilizing NDEP offerings targeted to African Americans. Press releases and social media outreach supported the message that African Americans are at higher risk for diabetes and offered links to the NDEP Facebook page and website.

Evaluation

Through evaluating outreach around these monthly promotional activities, the NKFM learned that the best way to communicate NDEP offerings is to distribute a wide variety of materials in a variety of media formats. The organization has been able to reach a large audience by using social media, print media, and word of mouth.

To learn more, contact Lindsay Bacon at lbacon@nkfm.org.


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February Partner Spotlight

VSP Vision Care Adapts NDEP Resources to Meet the Needs of Eye Care Professionals, Patients, and the Community

Background

VSP Vision Care LogoWith a doctor network of approximately 28,000 eye care professionals and 56 million members, VSP Vision Care (VSP) is in a position to make a significant and far reaching impact on a large number of Americans. As a not for profit company, VSP is committed to giving back to the community and believes in improving health and quality of life of millions of people. Making a positive impact on the diabetes epidemic is a top company priority.

Projects and Promotions

The VSP Eye on Diabetes campaign was designed to increase consumer awareness around the importance of comprehensive eye care in detecting and managing diabetes as well as support VSP network doctors with continuing education in providing this essential care.VSP Eye on Diabetes campaign - Photo #1 The campaign was launched in 2010 and has reached eight states throughout the country.

In partnership with the VSP Mobile Eyes Program, the National Diabetes Education Program (NDEP), State Optometric Associations, and local VSP network doctors, nearly 2,900 low-income, uninsured and underinsured people had access to free comprehensive eye exams, eyewear, and diabetes screenings. Of those, nearly 200 people were referred to their primary care physician for additional treatment. VSP also offers optometrists COPE-approved continuing education with two nationally recognized speakers who cover the PPOD disciplines along with other diabetes care guidelines.

VSP printed 4,200 copies of NDEP’s 4 Steps to Control Your Diabetes. For Life. booklet in English and Spanish to distribute at events in Lansing, Michigan; Atlanta, Georgia; and Los Angeles, California. The 4 Steps booklet is also available on the VSP website for doctors to print and give to patients and the organization will be making it available to members and benefit managers in the near future.

VSP Eye on Diabetes campaign - Photo #2Additionally, VSP worked closely with NDEP to develop a single page patient educational flyer that includes an authorization for services for our members who have previously been identified as having diabetes, diabetic retinopathy, hypertension, or high cholesterol. Developed as an easy-to-use, ready-to-print handout, the flyer is a simple way for doctors to provide patients information about their disease and how to get additional materials and resources through NDEP.

In partnership with NDEP, a positive impact has been made on the diabetes epidemic through outreach programs, education, and marketing tools.

To learn more, contact Jessica Hein, Outreach Coordinator, at jesshe@vsp.com.


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December Partner Spotlight

Dr. Philip Rodgers, Clinical Pharmacist at Duke University Hospital, for Promoting NDEP Resources and a Team Approach to Diabetes Care in Clinical and Classroom Settings

BackgroundRedesigning the Health Care Team publication cover

Dr. Philip Rodgers, a clinical pharmacist at Duke University Hospital, has been promoting a health care team approach for diabetes management—which includes pharmacists—for a number of years.  As an NDEP partner, he has promoted the use of NDEP’s web site and products within his clinic, with his students, and with colleagues across the country. Dr. Rodgers was a member of the NDEP’s Pharmacy, Podiatry, Optometry, and Dentistry (PPOD) Work Group, which developed the booklet, Working Together to Manage Diabetes, a guide for pharmacists, podiatrists, optometrists, and dental professionals. Dr. Rodgers is currently working with the American Pharmacists Association (APhA) to develop a Diabetes Training Certificate Program for pharmacists which will incorporate NDEP’s materials. He is a professional speaker on the diabetes management team approach and speaks to health care professionals across the country.

Projects and Promotions

At the clinic, Dr. Rodgers runs a Diabetes Management Program where he provides diabetes control counseling, uses NDEP resources to help patients gain a better understanding of their disease, and optimizes the use of diabetes medications with physicians.

Due to access to patients, pharmacists often play a vital role in catching foot, eye, or oral complications that may develop and can recommend patients seek out a specialist, like a podiatrist, optometrist, or dentist.  Dr. Rodgers is among a growing number of pharmacists who are using a collaborative approach with physicians and other health care providers to score the best outcomes for their patients.

As an NDEP partner, Dr. Rodgers is an advocate of the diabetes team care approach and frequently refers other health care professionals to NDEP’s website. Dr. Rodgers also promotes NDEP’s materials and website in the classroom. A clinical associate professor at the Eshelman School of Pharmacy, University of North Carolina, he directs his students to the materials located on the site, including the publication Diabetes Medications Supplement. This handy NDEP reference is a real hit among medical students and practitioners alike because it provides a table of the many medications used to manage blood glucose, blood pressure, and cholesterol and highlights the side effects and precautions of each.

Finally, Dr. Rodgers uses his professional affiliations to stress the importance of including pharmacists in diabetes management. He is often asked to speak at organizations across the country on the subject.  Hoping to see more pharmacists become involved in diabetes management and education, he joined an APhA committee tasked with revising its Diabetes Certificate Training. The program, scheduled to be available next year, will incorporate NDEP materials into the training.

For more information, contact Dr. Rodgers at Philip.Rodgers@duke.edu.


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NDEP Partnership Network Meeting

NDEP’s 2011 Partnership Network Meeting held on October 2-3 in Atlanta, Georgia—with over 155 participants—was a great success.

The agenda underscored the meeting theme, Celebrating NDEP Success: Past, Present and Future, starting with an inspiring panel discussion featuring past and present NDEP leaders. Plenary presentations by Griffin P. Rodgers, M.D., M.A.C.P. and Ann Albright, Ph.D., R.D. highlighted current diabetes research and implications for NDEP. Five breakout sessions, including Supporting Behavior Change in Preventing and Managing Diabetes, Using Traditional and Non-Traditional Communication Tools, Addressing Health Disparities, Adapting NDEP Tools to Reach Your Audiences, and Promoting NDEP Resources in Worksite Programs, provided informative presentations on using NDEP resources to address diabetes challenges in communities. The meeting concluded with partner Stakeholder Group meetings that set the stage for NDEP’s work moving forward.

Meeting materials including plenary, breakout, and product discussion PowerPoint presentations and summaries are now available.  


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November Partner Spotlight

Texas-based Día de la Mujer Latina Adapts NDEP’s Road to Health Toolkit for Bilingual Health Fiesta Training Program

DML LogoDía de la Mujer Latina (Day of the Latin American Woman) (DML) is a nonprofit, community-based grassroots organization approved by the state of Texas as a sponsored certification training program for promotores (community health workers). DML’s mission is to address the health disparities in the Latino population through its innovative, culturally specific “health fiesta” model. The organization’s strength lies in its coalition and partnership building efforts with community-based organizations, local businesses, regional and national government entities, health care providers, and key stakeholders.

The DML Health Fiesta is designed to bring preventive health care services directly to the community. The bilingual training program consists of eight core competencies. As part of its knowledge-based skills portion, the DML Health Fiesta incorporates chronic disease prevention, using NDEP’s The Road to Health Toolkit as a roadmap.

People doing ZumbaThe goals of the training include teaching participants how to:

  • Educate communities about the relationship between cancer, diet, nutrition, fitness, and obesity
  • Promote cultural understanding in addressing diet, nutrition, and fitness
  • Learn creative methods of communication to help clients to understand risk factors
  • Develop and incorporate a culturally relevant nutrition and fitness plan into patients’ lives

Woman using Road to Health Toolkit to teach group.During the health fiestas held across Texas in 2011, DML’s promotores were trained by Yajaira Lara, a certified diabetes instructor who also has diabetes. Participants took turns conducting diabetes and hypertension screening using their monitors. Many promotores participated in the educational workshops, while others facilitated the screenings and motivated folks to do a Zumba workout.

Man checking a woman’s blood pressure.As a result of the 2011 health fiestas, 161 promotores were trained using the curriculum in The Road to Health Toolkit, and 52 have gone on to address obesity and conduct screenings (using blood pressure and glucose monitors) in their churches.

For more information, contact Venus Ginés at diadelamujerlatina@gmail.com.


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