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April Partner Spotlight

The Diabetes Community Action Coalition of Fulton County Rallies against Diabetes

Background

Turning the Tide od Diabetes LogoThe Diabetes Community Action Coalition of Fulton County in Atlanta, Georgia hit the streets to promote and distribute NDEP’s messages to high-risk minority populations at worksites, free clinics, health fairs, senior centers, the YMCA, various meetings, and neighborhood events throughout the city of Atlanta. Formed in March 2011, the Coalition collaborates with over 90 member organizations in an effort to reduce the health and financial burden that diabetes is placing on the county.

Outreach and Promotions

Fulton County rally - Photo #1 The Coalition developed a diabetes awareness campaign using and adapting NDEP materials, including NDEP’s 4 Steps to Control Your Diabetes. For Life., Small Steps. Big Rewards. Your GAME PLAN to Prevent Type 2 Diabetes, and “Know Your Diabetes ABCs, Just Like You Know Your Other Numbers” print PSA, which was modified to include a smoke-free message.

Additionally, the Coalition collaborated with the United Methodist Men to bring the “Know Your Diabetes ABCs” message to African American residents of the Pittsburgh neighborhood at a Community Forum and Rally. The Pittsburgh community is the oldest and one of the poorest African American neighborhoods in Atlanta. Compared to the city of Atlanta where 24% of the households live below the poverty level,Fulton County rally - Photo #2 40% of the households in this historic neighborhood live in poverty. During the rally, the Coalition engaged residents and distributed 100 bags filled with NDEP’s diabetes management materials and 25 bags filled with NDEP’s prevention materials. In addition to NDEP materials, the Atlanta Regional Health Guide: Resources for the Uninsured was shared to address the health disparities related to access to health care.

The Coalition continues to serve the Pittsburgh community through a partnership with the Center for Black Women’s Wellness through its Safety Net Clinic and Healthy Start program.

For more information, contact Vicki Karnes at vkarnes54@comcast.net.


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March Partner Spotlight

The National Kidney Foundation of Michigan Uses NDEP Resources to Promote Monthly Diabetes Themes

VSP Vision Care LogoThe National Kidney Foundation of Michigan (NKFM) has been innovative in promoting NDEP offerings through traditional media, such as print media and radio, and nontraditional media such as Facebook and Twitter. Each month, the NKFM supports creative “themes” using resources and tools from NDEP to help raise awareness about diabetes management and prevention.

Outreach and Promotions

In October 2011, the NKFM focused its promotions on Family Health Month with family-oriented media outreach efforts. For example, the organization developed and distributed a press release that incorporated NDEP information to promote getting healthy as a family by eating healthy and exercising together. The theme was also promoted in NKFM’s monthly staff newsletter.

VSP Eye on Diabetes campaign - Photo #1

In November 2011, the NKFM used NDEP’s resources developed in support of National Diabetes Month. The organization distributed two press releases and several 10-, 15-, and 30-second public service announcements to communities with a high prevalence of diabetes. In addition, the NKFM promoted NDEP’s 4 Questions You Should Ask and More Than 50 Ways to Prevent Diabetes resources on Facebook and Twitter. Toward the end November, the organization continued to promote National Diabetes Month via social media with the theme “Eating Healthy at Thanksgiving Dinner” using NDEP’s resources on eating healthy at family gatherings and special events.

In January, the NKFM promoted the theme “Get Healthy and Control Your Diabetes in 2012.” The organization encouraged people with and at risk for type 2 diabetes to make a New Year’s resolution to get healthy. The NKFM also adapted NDEP messages to create a press release promoting diabetes-related programs, classes, and activities throughout Michigan. Social media outreach included sharing NDEP’s New Year’s Resolution Maker on Facebook and motivating people to use the tool to set a goal for the New Year.

Throughout February, the NKFM promoted African American History Month utilizing NDEP offerings targeted to African Americans. Press releases and social media outreach supported the message that African Americans are at higher risk for diabetes and offered links to the NDEP Facebook page and website.

Evaluation

Through evaluating outreach around these monthly promotional activities, the NKFM learned that the best way to communicate NDEP offerings is to distribute a wide variety of materials in a variety of media formats. The organization has been able to reach a large audience by using social media, print media, and word of mouth.

To learn more, contact Lindsay Bacon at lbacon@nkfm.org.


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NDEP Launches New Online Tool for Better Health

Just One Step LogoIn observance of American Diabetes Association Alert Day® on Tuesday, March 27, the NDEP is raising awareness about the seriousness of diabetes and the risk factors associated with type 2 diabetes. This year, the NDEP encourages people to know their risk for developing type 2 diabetes by taking the Diabetes Risk Test, and, if you are at risk for type 2 diabetes, take Just One Step toward better health with NDEP’s Just One Step online tool.

Understanding what can increase your chances of developing type 2 diabetes is an important first step. To find out if you are at risk, take the diabetes risk test at www.YourDiabetesInfo.org/alertday2012.

If you are at risk, studies have shown that type 2 diabetes can be prevented or delayed by losing a small amount of weight – 5 to 7 percent (10 to 14 pounds for a 200-pound person) – and becoming more active. Action steps include making healthy food choices and being active at least 30 minutes, five days a week.

To help you take these small, but important steps, the NDEP’s Just One Step interactive tool can guide you in taking small steps that can help you reach your health goal. The tool will help you think about:

  • What step you will take to help you reach your goal (for example, walking more),
  • When and how often you will do it (for example, Monday, Tuesday, and Wednesday during lunch), and
  • How much/how long (for example, 15 minutes each time).

The key to reaching your health goal – and sticking with it – is to set a goal and make a step-by-step plan. Making changes in how you care for your health is a matter of trying and learning. It’s important to think about what is important to you and your health, and think about the kinds of changes that you are willing and able to make.

For more information about NDEP’s Just One Step tool, visit YourDiabetesInfo.org/JustOneStep. Check out NDEP’s Diabetes Alert Day page at YourDiabetesInfo.org/AlertDay2012 to learn how you can help spread the word in your community.


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February Partner Spotlight

VSP Vision Care Adapts NDEP Resources to Meet the Needs of Eye Care Professionals, Patients, and the Community

Background

VSP Vision Care LogoWith a doctor network of approximately 28,000 eye care professionals and 56 million members, VSP Vision Care (VSP) is in a position to make a significant and far reaching impact on a large number of Americans. As a not for profit company, VSP is committed to giving back to the community and believes in improving health and quality of life of millions of people. Making a positive impact on the diabetes epidemic is a top company priority.

Projects and Promotions

The VSP Eye on Diabetes campaign was designed to increase consumer awareness around the importance of comprehensive eye care in detecting and managing diabetes as well as support VSP network doctors with continuing education in providing this essential care.VSP Eye on Diabetes campaign - Photo #1 The campaign was launched in 2010 and has reached eight states throughout the country.

In partnership with the VSP Mobile Eyes Program, the National Diabetes Education Program (NDEP), State Optometric Associations, and local VSP network doctors, nearly 2,900 low-income, uninsured and underinsured people had access to free comprehensive eye exams, eyewear, and diabetes screenings. Of those, nearly 200 people were referred to their primary care physician for additional treatment. VSP also offers optometrists COPE-approved continuing education with two nationally recognized speakers who cover the PPOD disciplines along with other diabetes care guidelines.

VSP printed 4,200 copies of NDEP’s 4 Steps to Control Your Diabetes. For Life. booklet in English and Spanish to distribute at events in Lansing, Michigan; Atlanta, Georgia; and Los Angeles, California. The 4 Steps booklet is also available on the VSP website for doctors to print and give to patients and the organization will be making it available to members and benefit managers in the near future.

VSP Eye on Diabetes campaign - Photo #2Additionally, VSP worked closely with NDEP to develop a single page patient educational flyer that includes an authorization for services for our members who have previously been identified as having diabetes, diabetic retinopathy, hypertension, or high cholesterol. Developed as an easy-to-use, ready-to-print handout, the flyer is a simple way for doctors to provide patients information about their disease and how to get additional materials and resources through NDEP.

In partnership with NDEP, a positive impact has been made on the diabetes epidemic through outreach programs, education, and marketing tools.

To learn more, contact Jessica Hein, Outreach Coordinator, at jesshe@vsp.com.


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New Fotonovela for Hispanic/Latina Women at Risk for Diabetes

New Fotonovela for Hispanic/Latina Women at Risk for Diabetes

 NDEP’s new publication, Fotonovela: Do it for them! But also for yourself, helps Hispanic/Latina women at high risk of developing type 2 diabetes and their families. The visually attractive and engaging story – told in both English and Spanish – uses role models to demonstrate how women can reduce their risk of developing type 2 diabetes through increased physical activity, making healthy food choices, and weight loss. This format is especially effective for people with low literacy. You can use this fotonovela to:

  • Encourage healthy behaviors.
  • Teach steps toward positive choices.
  • Support face-to-face education by lay-health workers.
  • Reinforce clinical recommendations.
  • Initiate discussion among a group or at meetings.
  • Encourage self-identification of risk factors.
  • Raise awareness.
  • Support community education outreach.


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