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Archive for 'Partners'


June Partner Spotlight

The International Council on Active Aging Joins NDEP in Promoting Healthy Living for Older Adults Managing or Preventing Diabetes

Background

June Partner Spotlight LogoFounded in October 2001, the International Council on Active Aging (ICAA) is dedicated to changing the way we age by uniting professionals in the retirement, assisted living, fitness, rehabilitation and wellness fields to dispel society's myths about aging. The ICAA works with NDEP to provide professionals who work with older adults resources for promoting diabetes prevention and management. The ICAA regularly shares NDEP messages and resources through a variety of print and online channels with its network of individual professionals and 9,200 organizations focused on active aging.

Outreach and Promotions

To help its members raise awareness and educate older adults about diabetes prevention and management, the ICAA created a National Diabetes Education Program Information Center page on its website. The page highlights NDEP’s offerings for older adults, such as the Power to Control Diabetes is in Your Hands, It’s Not Too Late To Prevent Diabetes, and The Road to Health Toolkit.

June Partner Spotlight - Photo #2Additionally, the ICAA regularly includes information about NDEP in weekly newsletters and promotes NDEP public service announcements in its member publication, The Journal on Active Aging. Reaching more than 9,000 readers, the journal provides relevant research and ideas for wellness programs – a great channel for raising awareness of diabetes prevention and management.

For example, the journal featured an article written by NDEP subject matter experts focused on prevention of type 2 diabetes. The goal of the article was to educate active aging professionals about type 2 diabetes June Partner Spotlight - Photo #3 and the results of the Diabetes Prevention Program study, which showed that modest lifestyle changes such as weight loss, healthy eating, and physical activity could help prevent or delay the onset of diabetes in older adults. The article promoted NDEP tools and publications including the At-Risk Weight Charts, the Small Steps. Big Rewards. Your GAME PLAN to Prevent Type 2 Diabetes booklet, and the NDEP website.

For more information, or to get involved with ICAA's Active Aging Week activities in September, visit the ICAA website or contact Colin Milner at colinmilner@ICAA.cc.


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April Partner Spotlight

The Diabetes Community Action Coalition of Fulton County Rallies against Diabetes

Background

Turning the Tide od Diabetes LogoThe Diabetes Community Action Coalition of Fulton County in Atlanta, Georgia hit the streets to promote and distribute NDEP’s messages to high-risk minority populations at worksites, free clinics, health fairs, senior centers, the YMCA, various meetings, and neighborhood events throughout the city of Atlanta. Formed in March 2011, the Coalition collaborates with over 90 member organizations in an effort to reduce the health and financial burden that diabetes is placing on the county.

Outreach and Promotions

Fulton County rally - Photo #1 The Coalition developed a diabetes awareness campaign using and adapting NDEP materials, including NDEP’s 4 Steps to Control Your Diabetes. For Life., Small Steps. Big Rewards. Your GAME PLAN to Prevent Type 2 Diabetes, and “Know Your Diabetes ABCs, Just Like You Know Your Other Numbers” print PSA, which was modified to include a smoke-free message.

Additionally, the Coalition collaborated with the United Methodist Men to bring the “Know Your Diabetes ABCs” message to African American residents of the Pittsburgh neighborhood at a Community Forum and Rally. The Pittsburgh community is the oldest and one of the poorest African American neighborhoods in Atlanta. Compared to the city of Atlanta where 24% of the households live below the poverty level,Fulton County rally - Photo #2 40% of the households in this historic neighborhood live in poverty. During the rally, the Coalition engaged residents and distributed 100 bags filled with NDEP’s diabetes management materials and 25 bags filled with NDEP’s prevention materials. In addition to NDEP materials, the Atlanta Regional Health Guide: Resources for the Uninsured was shared to address the health disparities related to access to health care.

The Coalition continues to serve the Pittsburgh community through a partnership with the Center for Black Women’s Wellness through its Safety Net Clinic and Healthy Start program.

For more information, contact Vicki Karnes at vkarnes54@comcast.net.


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March Partner Spotlight

The National Kidney Foundation of Michigan Uses NDEP Resources to Promote Monthly Diabetes Themes

VSP Vision Care LogoThe National Kidney Foundation of Michigan (NKFM) has been innovative in promoting NDEP offerings through traditional media, such as print media and radio, and nontraditional media such as Facebook and Twitter. Each month, the NKFM supports creative “themes” using resources and tools from NDEP to help raise awareness about diabetes management and prevention.

Outreach and Promotions

In October 2011, the NKFM focused its promotions on Family Health Month with family-oriented media outreach efforts. For example, the organization developed and distributed a press release that incorporated NDEP information to promote getting healthy as a family by eating healthy and exercising together. The theme was also promoted in NKFM’s monthly staff newsletter.

VSP Eye on Diabetes campaign - Photo #1

In November 2011, the NKFM used NDEP’s resources developed in support of National Diabetes Month. The organization distributed two press releases and several 10-, 15-, and 30-second public service announcements to communities with a high prevalence of diabetes. In addition, the NKFM promoted NDEP’s 4 Questions You Should Ask and More Than 50 Ways to Prevent Diabetes resources on Facebook and Twitter. Toward the end November, the organization continued to promote National Diabetes Month via social media with the theme “Eating Healthy at Thanksgiving Dinner” using NDEP’s resources on eating healthy at family gatherings and special events.

In January, the NKFM promoted the theme “Get Healthy and Control Your Diabetes in 2012.” The organization encouraged people with and at risk for type 2 diabetes to make a New Year’s resolution to get healthy. The NKFM also adapted NDEP messages to create a press release promoting diabetes-related programs, classes, and activities throughout Michigan. Social media outreach included sharing NDEP’s New Year’s Resolution Maker on Facebook and motivating people to use the tool to set a goal for the New Year.

Throughout February, the NKFM promoted African American History Month utilizing NDEP offerings targeted to African Americans. Press releases and social media outreach supported the message that African Americans are at higher risk for diabetes and offered links to the NDEP Facebook page and website.

Evaluation

Through evaluating outreach around these monthly promotional activities, the NKFM learned that the best way to communicate NDEP offerings is to distribute a wide variety of materials in a variety of media formats. The organization has been able to reach a large audience by using social media, print media, and word of mouth.

To learn more, contact Lindsay Bacon at lbacon@nkfm.org.


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February Partner Spotlight

VSP Vision Care Adapts NDEP Resources to Meet the Needs of Eye Care Professionals, Patients, and the Community

Background

VSP Vision Care LogoWith a doctor network of approximately 28,000 eye care professionals and 56 million members, VSP Vision Care (VSP) is in a position to make a significant and far reaching impact on a large number of Americans. As a not for profit company, VSP is committed to giving back to the community and believes in improving health and quality of life of millions of people. Making a positive impact on the diabetes epidemic is a top company priority.

Projects and Promotions

The VSP Eye on Diabetes campaign was designed to increase consumer awareness around the importance of comprehensive eye care in detecting and managing diabetes as well as support VSP network doctors with continuing education in providing this essential care.VSP Eye on Diabetes campaign - Photo #1 The campaign was launched in 2010 and has reached eight states throughout the country.

In partnership with the VSP Mobile Eyes Program, the National Diabetes Education Program (NDEP), State Optometric Associations, and local VSP network doctors, nearly 2,900 low-income, uninsured and underinsured people had access to free comprehensive eye exams, eyewear, and diabetes screenings. Of those, nearly 200 people were referred to their primary care physician for additional treatment. VSP also offers optometrists COPE-approved continuing education with two nationally recognized speakers who cover the PPOD disciplines along with other diabetes care guidelines.

VSP printed 4,200 copies of NDEP’s 4 Steps to Control Your Diabetes. For Life. booklet in English and Spanish to distribute at events in Lansing, Michigan; Atlanta, Georgia; and Los Angeles, California. The 4 Steps booklet is also available on the VSP website for doctors to print and give to patients and the organization will be making it available to members and benefit managers in the near future.

VSP Eye on Diabetes campaign - Photo #2Additionally, VSP worked closely with NDEP to develop a single page patient educational flyer that includes an authorization for services for our members who have previously been identified as having diabetes, diabetic retinopathy, hypertension, or high cholesterol. Developed as an easy-to-use, ready-to-print handout, the flyer is a simple way for doctors to provide patients information about their disease and how to get additional materials and resources through NDEP.

In partnership with NDEP, a positive impact has been made on the diabetes epidemic through outreach programs, education, and marketing tools.

To learn more, contact Jessica Hein, Outreach Coordinator, at jesshe@vsp.com.


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December Partner Spotlight

Dr. Philip Rodgers, Clinical Pharmacist at Duke University Hospital, for Promoting NDEP Resources and a Team Approach to Diabetes Care in Clinical and Classroom Settings

BackgroundRedesigning the Health Care Team publication cover

Dr. Philip Rodgers, a clinical pharmacist at Duke University Hospital, has been promoting a health care team approach for diabetes management—which includes pharmacists—for a number of years.  As an NDEP partner, he has promoted the use of NDEP’s web site and products within his clinic, with his students, and with colleagues across the country. Dr. Rodgers was a member of the NDEP’s Pharmacy, Podiatry, Optometry, and Dentistry (PPOD) Work Group, which developed the booklet, Working Together to Manage Diabetes, a guide for pharmacists, podiatrists, optometrists, and dental professionals. Dr. Rodgers is currently working with the American Pharmacists Association (APhA) to develop a Diabetes Training Certificate Program for pharmacists which will incorporate NDEP’s materials. He is a professional speaker on the diabetes management team approach and speaks to health care professionals across the country.

Projects and Promotions

At the clinic, Dr. Rodgers runs a Diabetes Management Program where he provides diabetes control counseling, uses NDEP resources to help patients gain a better understanding of their disease, and optimizes the use of diabetes medications with physicians.

Due to access to patients, pharmacists often play a vital role in catching foot, eye, or oral complications that may develop and can recommend patients seek out a specialist, like a podiatrist, optometrist, or dentist.  Dr. Rodgers is among a growing number of pharmacists who are using a collaborative approach with physicians and other health care providers to score the best outcomes for their patients.

As an NDEP partner, Dr. Rodgers is an advocate of the diabetes team care approach and frequently refers other health care professionals to NDEP’s website. Dr. Rodgers also promotes NDEP’s materials and website in the classroom. A clinical associate professor at the Eshelman School of Pharmacy, University of North Carolina, he directs his students to the materials located on the site, including the publication Diabetes Medications Supplement. This handy NDEP reference is a real hit among medical students and practitioners alike because it provides a table of the many medications used to manage blood glucose, blood pressure, and cholesterol and highlights the side effects and precautions of each.

Finally, Dr. Rodgers uses his professional affiliations to stress the importance of including pharmacists in diabetes management. He is often asked to speak at organizations across the country on the subject.  Hoping to see more pharmacists become involved in diabetes management and education, he joined an APhA committee tasked with revising its Diabetes Certificate Training. The program, scheduled to be available next year, will incorporate NDEP materials into the training.

For more information, contact Dr. Rodgers at Philip.Rodgers@duke.edu.


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