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May 02, 2013
The National Healthy Mothers, Healthy Babies Coalition (HMHB) is a recognized leader and resource in maternal and child health, reaching an estimated 10 million health care professionals, parents, and policymakers through its membership of over 100 local, state, and national organizations. Enhanced by a network of Healthy Mothers, Healthy Babies state and local coalitions, HMHB creates partnerships among community groups, nonprofits, professional associations, businesses, and government agencies. HMHB’s mission is to improve the health and safety of mothers, babies, and families through educational materials and collaborative partnerships.
Outreach and Promotions
A long time partner of the National Diabetes Education Program (NDEP), HMHB regularly uses NDEP’s messages and materials to reach its audiences with diabetes information. For example, in observance of Mother’s Day and National Women’s Health Week 2012, HMHB joined NDEP to raise awareness of the lasting impact of gestational diabetes on women and their children and steps they can take to lower their risk for developing type 2 diabetes in the future. To kick off the promotion, HMHB featured NDEP’s history of gestational diabetes (hGDM) messages and a link to the hGDM section of NDEP’s website in its “Monday Morning Memo” e-newsletter, which is distributed to more than 3,000 readers. HMHB also used NDEP’s hGDM messages to create social media messages for Facebook and Twitter, raising awareness with its fans and followers throughout the month of May.
HMHB has also promoted NDEP’s hGDM messages by hosting a webinar entitled, “It's Never Too Early...To Prevent Diabetes: The Lasting Impact of Gestational Diabetes on Mothers and Children.” The webinar focused on the lifelong health risks for women with hGDM, risks to the child of the pregnancy complicated by gestational diabetes, and steps mothers can take to help lower these risks for both themselves and their children. Joanne Gallivan, M.S., R.D., Director of the NDEP at the National Institutes of Health, also presented NDEP resources for supporting women with hGDM, such as www.YourDiabetesInfo.org/GDM, Small Steps. Big Rewards. Your GAME PLAN to Prevent Type 2 Diabetes, and promotional tools that people could use to raise awareness in their communities.
“We value the work that NDEP does to provide free, evidence-based resources that we can use to reach our broader audiences with information about diabetes,” said Janice Frey-Angel, CEO of the National Healthy Mothers, Healthy Babies Coalition. “We look forward to continuing our partnership with NDEP on this important effort in the years to come.”
Visit www.YourDiabetesInfo.org/GDM for more information about hGDM and for free resources from NDEP, such as NDEP’s newly revised tip sheet, Did You Have Gestational Diabetes When You Were Pregnant? What You Need to Know. To learn more about the National Healthy Mothers, Healthy Babies Coalition’s activities, contact Jennifer Sharp at firstname.lastname@example.org.
Apr 26, 2013
In support of Mother's Day (May 12) and National Women's Health Week (May 12–18), the National Diabetes Education Program (NDEP) is reminding women with a history of gestational diabetes (hGDM) about their lifelong risk for developing type 2 diabetes. Women with hGDM have a 35 to 60 percent chance of developing diabetes in the next 10 to 20 years, and should be tested for diabetes 6 to 12 weeks after their baby is born. If they do not have diabetes, they continue to be at risk and should talk to their doctor about additional testing. It's also important to remember that the child from a pregnancy affected by gestational diabetes may also be at increased risk for obesity and type 2 diabetes in the future.
Help NDEP spread the word! Visit www.YourDiabetesInfo.org/GDM for the following:
- NDEP’s newly revised tip sheet, Did You Have Gestational Diabetes When You Were Pregnant? What You Need to Know., has tips to help women with a history of gestational diabetes and their families lower their risk for type 2 diabetes.
- NDEP’s promotional toolkit for partners includes resources – web banners, volunteer profiles of women affected by gestational diabetes, a feature article, and more – that you can use to raise awareness in your community.
- Engage with NDEP using social media. “Like” the NDEP Facebook page and invite your Facebook friends to “Like” the page, too! You can also upload one of NDEP’s hGDM cover photos to your organization’s Facebook page. Follow NDEP on Twitter and re-tweet messages related to the lasting impact of gestational diabetes. Follow the diabetes conversation by using the hash tag gestational #diabetes.
Apr 02, 2013
The Minnesota Diabetes & Heart Health Collaborative Initiatives (MN-DC) was convened in 2000 with a mission to promote diabetes messages and spread best practices for diabetes care statewide. The MN-DC is chaired jointly by the Minnesota Department of Health and Stratis Health – a Medicare Quality Improvement Organization – and includes 18 nonprofit members representing health plans, advocacy, and quality improvement and public health organizations.
Outreach and Promotions
The MN-DC provides a variety of diabetes educational tools to meet needs of adults with diabetes and underserved populations in Minnesota. Using information from NDEP’s 4 Steps to Control Your Diabetes. For Life., Know Your Diabetes ABCs, and Diabetes HealthSense, the MN-DC developed a low literacy patient education toolset used by health educators, community health workers, local public health practitioners, and others. A key element of the toolset is a set of health literacy instructional sheets – designed for use with non-English-speaking people, recent immigrants, the deaf and hard of hearing, the elderly, and others struggling to manage their diabetes due to low health literacy – which uses pictures and a low literacy script for educators with tips for managing diabetes and making healthy behavior changes. The 24 instructional sheets explain various diabetes self-care topics and behavior change tips. Each has a goal setting worksheet to help patients record their readiness for making a change for better health, their goals, questions for their health care team, and their plans for taking the first step.
Additionally, the MN-DC used NDEP’s Take Care of Your Heart. Manage Your Diabetes and Know Your Diabetes ABCs resources to develop patient education handouts and fact sheets for health care professionals, all using simple messaging, resource links, and colorful graphics to help people “Make the Link” between diabetes and heart disease. To promote the “Make the Link” messaging, the MN-DC also developed and published print advertisements and news releases for local media outlets.
The MN-DC also implemented a “Is Diabetes or Heart Disease in Your Family Tree?” campaign to raise awareness about family health history as a risk factor for type 2 diabetes and diabetes-related health problems like heart disease. Campaign materials – based on content from the “Am I at Risk?” section of the NDEP website – include: family history fact sheets, news releases, radio PSAs in five languages, print advertisements, patient handouts, and even a hand-held fan with simple steps to help people reduce their risk for type 2 diabetes.
Through these activities, the MN-DC learned many lessons that can be applied to other NDEP partners’ outreach and promotions efforts:
- Content expertise is not needed by group if using information and resources from NDEP.
- To reach audiences at a low cost, leverage existing communication vehicles through partnerships.
- People prefer simple, plain language materials with photos (especially photos that are culturally appropriate).
- People with diabetes and/or heart disease are effective advocates of prevention messages with their families and communities.
For more information about the Minnesota Diabetes and Heart Health Collaborative’s activities, contact Laurel Reger, MBA, at email@example.com.
Mar 01, 2013
The Kentucky Department for Public Health’s Diabetes Prevention and Control Program (KDPCP) is a public health initiative consisting of a network of state, regional and local health professionals whose mission is to reduce new cases of diabetes as well as the sickness, disability and death associated with diabetes and its complications.
Outreach and Promotions
In observance of American Diabetes Association® Diabetes Alert Day 2012, the KDPCP used NDEP’s Diabetes Alert Day campaign resources to raise awareness of diabetes, diabetes risk factors, and behavior change messages to its network of more than 600 partners, including employers, health plans, health care professionals, hospitals and health centers, faith communities, professional associations, universities, and state and local diabetes coalitions. As a result of the KDPCP’s Diabetes Alert Day outreach and partner collaborations, many partners also promoted Diabetes Alert Day to their own networks – reaching an even larger audience.
To kick off Diabetes Alert Day outreach efforts, the KDPCP promoted NDEP’s Diabetes Alert Day resources by distributing the March issue of NDEP’s News & Notes, encouraging readers to add NDEP’s Diabetes Alert Day e-signatures to their email, use NDEP’s prewritten Facebook and Twitter messages, and post NDEP’s Diabetes Alert Day web buttons to their websites. Many of the KDPCP’s partners reported using these easy, budget-friendly ways to raise awareness of diabetes risk factors and resources – such as NDEP’s Just One Step tool – to help people make lifestyle changes to prevent type 2 diabetes.
The KDPCP and its partners also distributed NDEP’s Diabetes Alert Day press release through a variety of outlets across Kentucky. For example, the KDPCP submitted the press release to state media outlets including 149 newspapers, 126 radio stations, and 29 television stations. Additionally, the KDPCP encouraged partners to adapt and localize the release for their own communities. Partners reported that they submitted the release to their local newspapers, published it in their member/employee/consumer newsletters, shared it on their organizations’ websites, and distributed it to clients including pharmacies, senior centers, and hospitals.
Other promotions included sharing NDEP’s Diabetes Alert Day messages through presentations, bulletin and electronic marquee boards, screening events, and church bulletin inserts. The KDPCP also distributed Diabetes Alert Day messages in a payroll stuffer distributed to 35,000 state employees (see example to the left).
To evaluate Diabetes Alert Day outreach efforts, the KDPCP used a web-based reporting system to collect and monitor information about activities and potential exposure to Diabetes Alert Day messages. In March 2012, there were 174 total activities implemented, reaching an audience of more than 1,314,255 people.
For more information about the Kentucky Department for Public Health’s Diabetes Prevention and Control Program, visit http://chfs.ky.gov/dph/info/dpqi/cd/diabetes.htm or contact Reita Jones at Reita.Jones@ky.gov. Also be sure to visit www.YourDiabetesInfo.org/AlertDay2013 for resources you can use to promote Diabetes Alert Day 2013 in your community.
Feb 15, 2013
American Diabetes Association Alert Day®, observed annually on the fourth Tuesday in March – Tuesday, March 26, 2013 – is a one-day wake-up call to inform the American public about the seriousness of diabetes, particularly when diabetes is left undiagnosed or untreated.
In observance of Diabetes Alert Day, the National Diabetes Education Program (NDEP) is encouraging people to find out if they are at risk for type 2 diabetes by taking the Diabetes Risk Test and talking to their family about their family history of diabetes. If left undiagnosed or untreated, diabetes can lead to serious health problems including heart disease, stroke, blindness, kidney disease, amputation, and even death.
Visit www.YourDiabetesInfo.org/AlertDay2013 for tools you can use to help people learn about their risk for type 2 diabetes, including the Diabetes Risk Test, Family Health History Quiz, and the 4 Questions You Should Ask Your Family about Diabetes and Family Health History tool.
You can also find promotional tools you can use to promote Diabetes Alert Day in your community, including a template press release, feature articles, web buttons, email signatures, social media messages, and more.