June Partner Spotlight
Jun 01, 2012
Founded in October 2001, the International Council on Active Aging (ICAA) is dedicated to changing the way we age by uniting professionals in the retirement, assisted living, fitness, rehabilitation and wellness fields to dispel society's myths about aging. The ICAA works with NDEP to provide professionals who work with older adults resources for promoting diabetes prevention and management. The ICAA regularly shares NDEP messages and resources through a variety of print and online channels with its network of individual professionals and 9,200 organizations focused on active aging.
Outreach and Promotions
To help its members raise awareness and educate older adults about diabetes prevention and management, the ICAA created a National Diabetes Education Program Information Center page on its website. The page highlights NDEP’s offerings for older adults, such as the Power to Control Diabetes is in Your Hands, It’s Not Too Late To Prevent Diabetes, and The Road to Health Toolkit.
Additionally, the ICAA regularly includes information about NDEP in weekly newsletters and promotes NDEP public service announcements in its member publication, The Journal on Active Aging. Reaching more than 9,000 readers, the journal provides relevant research and ideas for wellness programs – a great channel for raising awareness of diabetes prevention and management.
For example, the journal featured an article written by NDEP subject matter experts focused on prevention of type 2 diabetes. The goal of the article was to educate active aging professionals about type 2 diabetes and the results of the Diabetes Prevention Program study, which showed that modest lifestyle changes such as weight loss, healthy eating, and physical activity could help prevent or delay the onset of diabetes in older adults. The article promoted NDEP tools and publications including the At-Risk Weight Charts, the Small Steps. Big Rewards. Your GAME PLAN to Prevent Type 2 Diabetes booklet, and the NDEP website.